Rocky Patel

In constant search for perfection, not a single moment goes by that Rocky is not thinking about cigars. From packaging, marketing, improving blends and every other facet of creating the finished product, Rocky is always formulating fresh ideas and new techniques. It is important for Patel to have a product that can sell itself. Yet partnerships are at the forefront of Rocky’s business, which is why Rocky takes to the road as often as he does. Traveling also gives him the time to contemplate new marketing ideas and production concepts before implementing them. In 2003, Rocky changed the company’s marketing direction by emphasizing on branding himself. The first step was changing the company name from Indian Tabac Cigar Co. to Rocky Patel Premium Cigars. Rocky’s first brand featuring his name, the Rocky Patel Vintage cigars, has become his flagship brand comprising five Vintage Series: 1990, 1992, 1999, 2003 and 2006. Since the company’s new direction began, Rocky has launched numerous top-selling brands, including The Edge, Decade, Fifteenth Anniversary, Royale, Java, Twentieth Anniversary, and Sun Grown Maduro – his highest rated cigar from Cigar Aficionado magazine that earned 95 points and the #2 Cigar of 2016. While honored and humbled by such accolades, Rocky Patel is far from satisfied. He’ll never rest on his laurels, for there’s more perfection to achieve.